How to advertise your property successfully with homes4u
When it comes to selling or letting your property, there are a few key points to keep in mind to make the process go as smoothly and successfully as possible.
We have an occupancy rate of 97%, which means you can expect effective support from homes4u when it comes to putting your property on the market and filling it with tenants. Depending on which service you use at homes4u, there are still ways you can help your listing stand out from the crowd even more. If you follow these simple tips, you’ll see immediate and long-lasting benefits.
1) Take a careful look at the market
The most important thing to do first is to take a good look at the housing market in the area where your property is based. Research similar properties on the homes4u site, looking at key factors such as location, type of property and number of bedrooms. This should give you an idea of rental yields and how other people are showcasing their properties - and provides ideas on how you can improve on them.
Understanding the market will give you an idea of who lives in the local area and who your property is aimed at.
2) To furnish or not to furnish
Depending on who your investment property is targeting depends on how you furnish your home. Students typically want a fully furnished home whereas young professionals and families may have their own furniture.
There are plenty of professional options out there to help you furnish your property and having multiple properties furnished at the same time will help you save on cost. Make sure you stay within budget to save costs and purchase the things your tenants need.
3) Be aware of your key selling points
Your property might have some desirable characteristics that may not be obvious at first glance. For example, your garden might capture the sun beautifully during the summer months, or maybe there is plenty of safe off-road parking nearby or excellent access to local amenities such as parks and shopping areas. These are the kinds of features that can make your property more attractive. Don’t expect the prospective tenant viewing your listing to be aware of these details, and make sure they understand just how many great benefits your property has. Show off the outdoor space as it will most likely attract more tenants and therefore allow you to potentially charge a higher rent PCM. Don’t forget about our animal friends either, we’re seeing that being pet friendly is a beneficial way of acquiring a broader range of tenants.
4) Paint or redecorate where needed
A lick of paint or refreshing the interior could be just what your property needs to give it that new lease of life. Tenants are swayed by move-in ready conditions. The state of the property can set the expectation of how the tenant should treat the property. A tenant will generally maintain a high standard of hygiene and maintenance if the property is presented as such.
5) Give a detailed description of all the features
Once your potential tenant is enthusiastic about the idea of living in your property it’s time to let them know about all the important details. A simple list of fixtures and fittings isn’t enough; make sure you explain all the appealing bonus features, such as built-in wardrobes, gas central heating, any included bills, and so on. Providing new appliances can be especially attractive to tenants as they’re less likely to break down and could give you that one up over a competing property. The more you can put into this section, the more attractive your property will be.
6) Provide photos that live up to the description
Once you’ve crafted a captivating description of the property it’s time to take photographs that show it off in its best light. It might sound obvious but make sure the rooms and gardens are neat and tidy, and try for the very best lighting you can manage - a sunny day is always best if you don’t have access to professional lighting.
Minimise your risk of an empty property and contact us to see how we can help you fill your property with tenants. Ask us about our rent guarantee and rental protection service so you don’t miss out.
Want to read more? Have a look at our landlord's top tips.